Case Study: Phlster Holsters

134% Increase In Sales and 126% Increase In Profitability and Cash Flow in 3 Months.


Phlster is a fast-growing company specializing in concealed-carry gun holsters and covert medical equipment for police, military, and prepared civilians. Founder and CEO, Jon Hauptman retained the Agema team to develop fulfillment and inventory systems and strategies after a series of stock-outs and production planning issues. As a brilliant marketer and designer, Jon knew he could scale if Agema could develop the infrastructure and process to keep customers happy and product on the shelves.

What We Did

The Agema team went to work analyzing historical sales, opportunities, and segmenting the markets already addressed by Phlster using existing analytics systems. Using an array of data, the team sought to answer the question of "What Causes Sales?" and developed several tests to validate our theory.

Through a strategic partnership forged by the Agema team, Phlster partnered with a 3rd Party Fulfillment operation and we set dynamic par levels for inventory forecasting to ensure delivery.

Once configured, the Agema team developed custom software functions to link Phlster's website with the 3PL provider and automatically trigger production orders based on analytics trends.

The team also built on several international and government relationships, expanding Phlster's distribution network to Europe and Australia.

With decreased overhead, and a whole lot more time, Phlster was able to develop and launch 4 additional products and triple digit growth continues without any additional marketing or overhead spend.

Client Testimonial

A year ago, PHLster was a struggling small business with limited prospects. Trapped on the treadmill of bootstrapping, the growth plateau was accompanied by inventory management and cash flow obstacles. This limited my ability to knuckle down on the necessary product development so desperately required.

Agema helped PHLster solve these issues by partnering us with a third party distributor to take over inventory and fulfilment. They expanded our network of dealers and institutional clients, integrated our existing e-commerce site with their inventory system, and developed strategies for managing cash flow and predicting and managing inventory. Andrew and the team freed me up to focus on what I bring to this business instead of scrambling aimlessly.

Since then, gross revenue has increased by more than 100% with an additional 50% growth anticipated in 2020. Our network of dealers and institutional clients is now global. And being free to focus on my strengths at the helm of this business, PHLster has released, upgraded, or expanded over a dozen products in the past 12 months.

If that wasn’t enough, I have more free time and mental clarity than I’ve ever had as the owner of this business. I’ve gone from looking for an exit to looking forward to the future.

The collaboration between Agema, PHLster, and our distributor has been the single most successful and valuable improvement I’ve ever executed for this business.

― John Hauptman, CEO